Content · Brand · Digital Strategy
Brands don't just need content.
They need content that moves people.
17 years building content engines for global brands and high-growth startups — from Bosch and HBO to Razorpay and Instamojo. Strategy first, execution always, outcomes measured.
About
Content plans only land when they start with the audience's problem — not the brand's message.
I work with marketing teams and founders to understand what they're actually trying to achieve — then build content strategies that map directly to those outcomes. Whether it's brand awareness, inbound pipeline, community growth, or social reach.
Journalism trained me to think about audiences first. That instinct — what they need to hear, not what we want to say — is what separates content that performs from content that just gets published.
I've worked across early-stage startups and established global enterprises, B2B and B2C, across India and internationally. Every engagement is different. The discipline is the same.
Career
Digital Content, Brand & Communications
Led digital content and communications strategy at one of Australia's largest telecommunications companies — translating complex infrastructure stories into compelling content across channels, for B2B and enterprise audiences.
- Defined and executed digital content and brand voice across owned channels
- Built content programs connecting enterprise product positioning to customer outcomes
- Managed cross-functional stakeholder relationships across marketing, product, and comms
Content Marketing
Joined during a pivotal growth phase to build Razorpay's content marketing function — creating editorial programs that drove organic growth, inbound leads, and brand authority in India's competitive fintech space.
- Built and scaled content program across blog, social, and owned channels
- Developed content strategy mapping directly to product and sales funnel
- Created audience-first editorial frameworks for SMB and enterprise segments
Content Marketing
Content marketing for Instamojo's SMB-focused payments platform — educating India's small business community while driving platform adoption and brand trust.
- Created content ecosystem targeting India's small business and creator segment
- Drove community growth through educational content programs and social strategy
- Built brand voice that made a tech product approachable for non-technical audiences
Content Marketing
Built content marketing for a B2B HR tech platform — creating thought leadership, product content, and demand generation programs targeting HR leaders and people managers.
- Developed B2B content strategy targeting HR and people-ops audiences
- Built editorial calendar and SEO program driving inbound pipeline
- Produced long-form thought leadership establishing Peoplebox as a category authority
Social Media Management & Brand Communications
Managed social media presence and digital brand communications for a roster of major global brands across industrial, automotive, media, and entertainment verticals — B2B and B2C.
- Managed multi-market social presence for Bosch and Scania across B2B channels
- Built and ran social media programs for HBO, Pogo and Cartoon Network in India
- Developed platform-specific content strategies tailored to each brand's audience and tone
- Website content management and editorial oversight for Pogo
Brands
From scrappy fintechs scaling fast to established global corporations — a consistent thread: content strategies that connect brand objectives to audience needs.
Selected work
Content program for India's leading payments platform
Built editorial and content marketing infrastructure during Razorpay's high-growth phase — driving organic reach, inbound leads and brand authority across SMB and enterprise audiences.
Making fintech accessible to India's small businesses
Content strategy that turned a complex payments product into an approachable, trusted tool for India's creator and small business community — driving adoption and brand trust.
B2B social media for global industrial brands
Platform-specific social media strategy for two of the world's most recognised industrial and automotive brands — balancing global brand standards with local audience needs.
Social & digital for major media brands
Managed multi-platform social media and digital presence for major media and entertainment brands in the Indian market — audience growth, community management, content production.
Thought leadership for a B2B HR tech platform
Demand generation and content marketing program positioning Peoplebox as a category authority among HR leaders — long-form SEO content, editorial strategy, and inbound pipeline.
Digital content and brand for a major telco
Defined digital content strategy and brand voice for Vocus — translating enterprise infrastructure into compelling narratives for business, government and channel audiences.
Contact
Let's build something that works.
Open to consulting engagements and full-time opportunities. If you're trying to build a content engine, grow a brand, or make complex ideas land — let's talk.